I’m Hanna Pétursdóttir Fashion Re-Designer, Social Designer & Artist, based in Utrecht and sometimes working in Iceland, where I’m from.

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My practice begins with what already exists. Discarded clothing and the habits and systems behind how fashion is produced and consumed. I use textiles as a language in texture, form, and touch to make sustainability tangible, emotional, and active. I design experiences people can step into, something you can see, touch, and take part in.

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When I’m in Iceland, my work moves closer to nature in hiking, observing, and creating with the landscape. The raw environment shapes the sense of color, touch, pace and responsibility.  A slower way of working, grounded and guided.

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I design creative interventions that question systems, build shared ownership, and help people and institutions rethink social, emotional and ecological value.

I create statement pieces, interactive exhibitions, and workshops that confront fast fashion and make alternatives feel desirable: slower, more conscious and more caring. The work lives in public space. Often libraries, neighborhoods, schools, and community settings where culture can shift toward buying less and caring better.

My projects grow in co-creation: with youth, local makers, residents, and partners. Together we turn reuse, restyling, and care into something people actually want to engage with because it feels good, looks good, and makes sense.

I hold a B.A. in Fashion Design (HKU), an M.A. in European Fashion & Textile Design (IFM Paris), and the Master Crossover Creativity (HKU) where I expanded my practice at the intersection of design, culture, and real-world change. Focusing on design as a tool for cultural and systems change.

My work has been exhibited internationally and continues to evolve through collaborations and public programs.

Open for collaborations, exhibitions, public programs, talks, commissions, and workshops

 

 

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